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WHY SO SERIOUS?

Inspired by the character who made madness magnetic, this is makeup that doesn’t blend in - it stands out, and makes you want to follow. Not here to fix, not here to filter, just to show up loud, raw, beautiful. What once looked too much now feels just right. What used to be strange has become the new obsession. It’s not about fitting in or standing out, it’s about owning who you are and making it look effortless. With HA, there’s no right way to wear makeup. Just your way. And honestly? That’s what makes it irresistible.
Inspired by the character who made madness magnetic, this is makeup that doesn’t blend in - it stands out.
Not here to fix or filter, just to show up loud, raw, and unapologetically you.
What once felt “too much” is now the look.
With HA, there’s no right way to wear makeup — just your way. And honestly? That’s the beauty of it.

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HA.
FOUNDED BY THE JOKER.
INSPIRED BY THE ART OF MADNESS.

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HA YOU

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